Ownership & PricingGlossary
MSRP (Manufacturer's Suggested Retail Price)
The sticker price the manufacturer recommends a dealer charge for a vehicle.
MSRP is a starting point, not a final price. In most markets and on most vehicles, you can negotiate below MSRP. During shortages, some dealers add 'market adjustments' above MSRP — these are usually negotiable.
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Where MSRP matters on CarSavr.
Related terms
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